At first direct we speak with people from all walks of life. To provide them with the best possible service, we need to fully understand their varying needs, and the best way to do that is to have a workforce that reflects them.
Age, ethnicity, religion, sexual orientation; none of it matters to us. It's your personality we're after, as well as the natural talent you bring to the table.
So when we say we embrace diversity, we're not saying it to tick boxes. We're saying it because we do it, and we do it because it makes good business sense. Simple as that.
As the UK's most recommended bank*, we pride ourselves on offering the things we know our customers want. Award-winning products. Outstanding service. Cutting-edge innovation.
We love making our customers happy, but every now and then it's nice to get an industry pat on the back too. Take a look at our awards and see all the lovely recognition we've been given over the years.
*first direct customers are more likely to recommend their bank than customers at any other major GB bank or building society. Source: GfK NOP FRS, 6 months ending May 2015. Proportion of main current account holders answering “Yes” to “Have you recommended your main current account provider in the last 12 months?” (27,202 adults interviewed).